3 Proven Ways to Market Your New Business

The world is filled with great ideas and broke business owners with fabulous products but no sales. Trust me. So here are 3 Ways to Market Your New Business.

The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 3 ideas to get your creative juices flowing.

Free Webinars

For information product sellers, coaches, and service providers, one of the best sources of new clients is in free training webinars. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you’ll be able to market to later) and an hour of their time.

Not only that, but webinars are a fantastic way for those potential customers to get to know you better. And the better they know you, the more likely they are to buy.

Content Marketing

Not comfortable hosting a webinar? Hit the keyboard and start sharing your thoughts and ideas via your blog, ebooks, guest articles and other written content. For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products, it provides the perfect opportunity to share useful tips and other important information with your buyers.

Of course, there’s another important benefit to content marketing, too: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results and to bring more potential buyers to your website.

Paid Advertising

Facebook, YouTube, Twitter, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it’s easy to create ads and drive traffic inexpensively. Consider starting with Facebook, since the cost is low and it’s easy to target your ads to your ideal client. Once you’ve perfected your funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords or another ad network.

Don’t limit yourself to these three marketing methods though. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, direct mail campaigns, and even television advertising. The key is to keep testing and tweaking to make the most of every marketing effort so that your business continues to grow.

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3 Ways to Market Your New Business

6 Reasons to Give Clean Eating a Try

Clean eating comes with a whole load of health benefits that will help you change your life for the better. Not to mention, how it will improve your chances for business success because of how it changes the way you feel. When you start eating clean, you make a decision to enjoy a longer healthier life, free from common ailments caused by garbage found in most processed foods. On the other hand, filling your fridge with organic produce isn’t expensive at all.

However, what is it about clean eating that makes it so important, and why should anyone start eating clean? Here are ten reasons why you should join this growing health trend and start eating clean.

You become more mindful

So many people eat in response to their cravings and appetite, but very few actually make the decision to eat consciously by selecting certain foods and ditching others. When it comes to clean eating, this is not the case. You will have to be mindful of what you decide to eat. There are so many processed foods that are man-made, unnatural and unhealthy. If you decide to eat clean, you will opt for natural foods that are not refined or processed. This makes you more aware of your food choices and therefore ensures improvement in your eating habits.

Improves your concentration

Do you want to stay sharp and focused? You might consider eating more whole foods and avoid too much sugar. Eating processed foods has been associated with feeling foggy and unfocused because of high blood sugar which also reduces your memory. Avoid anything sugary such as bottled salad dressing or your favourite piece of cake.

You become more energized

Most clean foods such as fruits are guaranteed sources of instant energy whenever you feel weak or lacking energy. If you eat fruits for the afternoon, you are likely to overcome the afternoon slump and grogginess since high fibre fruits provide critical vitamins to keep you alert and energized.

Saves you cents

One of the perks of eating clean foods is that you will be able to save more inadvertently. You will not fall sick often and therefore you can scrape away medical bills and use the money elsewhere. It is cost-effective and you will be able to shop locally, being mindful of your budget and expenses. This reduces unnecessary use of money in buying spices, sugars and other refined, processed cost, so you save from all sides.

You will sleep better

Sleep is part of the business of staying healthy, and eating the right things has a direct bearing on the quality of sleep that you get. If you want to sleep soundly, take out the caffeine, juices and replace them with evening fruits and salads. Sleep is vitally important for your health, so eat mindfully for better sleep.

Better mood and stronger body

Do you want to feel revitalized and energized all day long? Studies have shown that people who eat less sugar are more likely to be happy and in a good mood as compared to their opposite counterparts. Eating clean has a direct relation to having a better mood and a stronger body that is immune to diseases.

Make a decision to change your eating habits. Opt for non-sugary, natural food options and start witnessing a positive change in your health and life in general.

Eating clean foods is more than just a dietary change; it will impact positively on your state of mind and physical well-being. Choose clean foods and start enjoying life in full gear!

Be sure to follow the Studio’s Facebook Page, leave a comment and let us know what some of your favourite clean foods are! We’d love to hear from you. The page is a free space where you will find business-focused training and support for female entrepreneurs, as well as inspiration and Studio updates!

9 Principles for Successful Women

No List? No Problem! How to Build an Audience with Paid Ads

We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low four-figures—or fewer—with no sign of growth on the horizon, such advice can seem a bit unhelpful.

The fact is, building a list is a catch 22: You can’t get signups without traffic and it’s difficult to find traffic when you have no list. What’s a busy entrepreneur to do?

Paid Ads Make List-Building Easy

By strategically placing ads in front of your target audience, you can drive tons of traffic to your opt-in offers and enjoy conversion rates of two or three percent or more. Even better, with some tweaking and split testing of your offers, you can carefully refine your ads and copy so that you’re attracting your exact ideal client and filling your list with buyers who are ready to take action, rather than freebie seekers.

All you need to run paid ads to your opt-in pages is:

A compelling offer, such as a video training series or live webinar
Copy to grab the attention of your target audience

Best Ad Placements

Once you have your components in place, the only question remaining is where to run your ads. You have dozens of choices, from Twitter to Google to YouTube to solo email spots.

The key is to first determine where your market is most likely to be hanging out. If they’re on LinkedIn, then running ads on Twitter will be a waste of time. Keep in mind the cost as well. Ads on Facebook are generally less expensive and less competitive than a Google Adwords placement.

Start Small, Then Refine

Once you’ve decided where to place your ads, it’s time to set your budget and begin running a small set of ads. Consider setting a small daily budget, such as $10 or $20 at the beginning, so you can get a feel for how your ads will perform. Watch the traffic, track your conversions, and create split tests of your landing page and ad sets to determine which performs the best. You can also refine the audience you’re targeting based on the stats you receive. For example, if you find that men between the ages of 20 and 30 are clicking but not opting in, you might want to remove them from your audience.

At least at first, it’s best to avoid running ads for paid products. Conversions for a free offer will far outshine those to a paid product—especially if your program is expensive. After all, those who are clicking on an ad most likely do not know you at all, so it takes a much bigger leap of faith to offer up a credit card number than it will to provide an email address.

Ad Copy Blunders to Avoid

Have you ever clicked on an ad because you saw an adorable pair of sandals that you just had to have, only to land on a page full of sneakers, with not a sandal in sight? It’s frustrating, to say the least, and that kind of ad to landing page mismatch will kill your conversions.

Your ad copy is making a promise to the reader. If your landing page doesn’t fulfill that promise, your readers will click away, and you’ll have wasted the money you spent to get them there. Before running any ads, be sure your ad headline, image, and copy all match the message on the landing page.

Paid advertising was once a tool used only by big companies or marketers with a lot of money to spare, but today they’re more cost-effective than ever, and the technology makes them easy to create and monitor. If you haven’t yet tried your hand at this useful traffic generation method, it’s time to do some experimenting. You might just find your list numbers—and sales—growing.