Advantages of Face-to-Face Networking

With the internet making the world a smaller place, it’s easy to think that networking can be done through social media and social media alone.

However, even with those you meet on social media, you still need to find a way to have face-to-face meetings, when possible. Here are 5 reasons why there are advantages to face to face networking.

Gives that personal touch.

Having face-to-face meetings is more personal and will give you a better way to show who your true self. It’s hard to see what someone’s personality is when you can’t see or hear them. If you want your personality to shine, then you need to have those face-to-face meetings.

Builds stronger relationships

We all crave human connection and when we get it, it builds stronger relationships. You can think a person is great when you meet them online, but to see them in action and be a part of their energy creates a better and more inviting experience.

It is hard to build a strong relationship with someone if you’ve never shared physical space. In person, you get to see how they connect with other people and truly know how strong your connection is with them.


Provides Immediate feedback

 If all of your meetings are done through email or on social media, then you don’t get that immediate and direct feedback that you do when you’re face to face. You also can’t tell someone’s tone or demeanour if everything is done through typing. This makes it very easy to misconstrue someone’s intent or what they were saying.

When you are discussing something in person, then the exchange you have will go differently. There’s more give and take, so to speak. It’s just faster this way.

Ability to Read Body Language

There’s a way that we communicate in person that just cannot be expressed on the internet. You can read someone’s body language; you can pick up on sarcasm better when you can hear the tone of someone’s voice or see their face. You just learn so much about a person by seeing their mannerisms.

Avoid misunderstandings

You might think you are being very clear when you communicate on the internet, but how someone else interprets can be entirely different. This is why emotions fly and things get so heated on the internet. A simple misunderstanding escalates into something out of your control.

Using social media to network is great but it is still important to get out there and make personal connections. Whether it be at local business events or you find ways to meet up with your online connections, it’s crucial to create face-to-face meetings to strengthen those connections and build your business.

Now, I want to hear from you! How often do you get out to a local networking event or see your customers face-to-face? Share below in the comment section or join the conversation in the Facebook group.

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