Do you know what a website bounce rate is? I have had a few questions regarding this topic, the first being “What is it?”.
The bounce rate is one of the most important things you should track on your website. It measures is the percentage of how often visitors “bounce” off of your web page.
Why it is important.
It is defined as a person landing on a page of your site then immediately leaving. They could be closing a browser window, hitting the back button to get a new URL or clicking on a link to go to another site. Meaning they only saw the one page, the page they came in on is the page they left on.
This percentage is something you want to pay attention to. In most cases, a high bounce rate is bad. It indicates that someone did not find what they were looking for and decided to leave your site. A visitor arrived for a reason then, maybe they couldn’t navigate or thought the information is irrelevant, there is no way to know why they left, only that they left. What you do know is they came to the site for one reason or another, possibly a google search, a paid ad or a referral click, they expected to see something when they arrived and it was not there. The higher your bounce rate the more you are not meeting that expectation, which means it is time to correct this.
When you see this happen, you need to take action on the pages with high bounce rates and lower the percentage. A lower bounce rate leads to a more effective website which will have visitors more engaged and will help them find what they are looking for.
When looking at your percentages, keep in mind some pages you would like a higher bounce rate than others. Pages that you would like a higher bounce rate on, are pages that will lead visitors to your Etsy store, to purchase products. Or a lead page that does not require your visitors to keep navigating your site but to collect contact information. Essentially, if the goal is to get visitors to this page for one specific reason only, then you may not have to worry about the bounce rate on that page.
So, when looking at your website analytics, look at bounce rates per page and not overall.
My suggestion is to play the video below, bounce to the music why you check out your website bounce rate!