Build a Business, Not Another Job
During this crisis, many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love.
What they don’t realize, though, is that there is a huge difference between building a business and being self-employed. Because business is an art-form.
This is something I learned the hard way throughout my last 20 years of being “self-employed.” A term I no longer use, and you shouldn’t either.
Business owners scale their income. Self-employed people trade dollars for hours.
Business owners leverage the skills and talents of others. Self-employed people rely only on their own skills.
Discouraged yet? Don’t be. Every business owner started out self-employed. Just don’t stay there. These tips will help you build a sustainable business instead of just another job.
Don’t Try to Do It All Yourself
Building a sustainable business requires that you leverage the talents and time of others. While it might seem cost-effective to simply do everything yourself—especially in the start-up phase when you likely have more time than money—it’s a path to burnout and stress.
Instead, separate your tasks into those that you love and are especially suited for (such as marketing) and those you dislike and aren’t good at. Then make a solid plan to get those that you aren’t good at off your list of things to do. If you feel like you can’t afford to outsource it all right now, start with what you tend to procrastinate the most on, even if it’s just a few hours each month.
Don’t Allow Yourself to Work All the Time
The trouble with working at home is that you live at work. And that means that there’s no clear line in the sand between your workday and your home life. No transition from one to the other.
Since there’s always work to do, it’s easy to find yourself working every available moment—often to the detriment of your family relationships.
You can help avoid this by:
- Setting—and maintaining—clear work hours
- Having an office with a door you can close when you’re done
- Scheduling time for family and other activities
- Taking time for yourself
Vacations and Downtime Are Important
Don’t create a business that requires you to be “in the office” every day. At the start, you may need to be available more, but you should definitely be planning for the day when you can be “off the grid” for extended periods of time.
- Have trusted virtual assistants who can handle things when you’re not available
- Leverage automation tools such as autoresponders and auto-webinar systems
- Create repeatable systems so you’re not always re-inventing the wheel
While you might not be able to hit the road with no internet access for weeks at a time, at the very least you should be able to reduce your workload to a daily check-in.
Sound impossible? It’s not. With some forethought and planning, you can create a team—and the systems they need—to successfully run your business without becoming overwhelmed and overworked.
Business is an art-form, it takes practice and consistency to ensure it’s a success. Go inside the studio and look into my Art of Business Startup Program. It is a crash course on starting your own company off on the right foot. This 5 module program walks you through big-picture dreaming and planning by helping you create a business plan, define your purpose, set goals and build a strategy.
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