When you start to create your business plan, it is important to start at the beginning and have a greater understanding of your business. You will do that by taking a step back and reintroducing yourself to your business. I know, sounds silly but it will put you in the right mindset straight away.

I know when I started my first business I was so caught up in finding clients, getting and fulfilling orders, keeping customers happy, so on and so forth that I completely lost track of what my business was really about.

I don’t want this to happen to you, so please do not skip this step, it is easy to jump forward but this reintroduction is a great way to get the wheels turning on your reason for working so hard on your own business.

The human element is the most forgotten part of a business. Most new coaches get overwhelmed with marketing, bookkeeping, social media, product, tech, etc. But when you think about it, every part of your business boils down to people. By understanding the human element, you will be more profitable, create brand loyalty, close more deals, and ultimately be more successful.

Discovering the purpose of your business is an important step on the path to creating a business plan for your company. Why do you want to be a coach? Why are you starting a business? I want you to seriously reflect here, “to make money” or “to be my own boss” is not the true answer. Yes, these may be a part of your reason but they are not your “why”.

Reflect, go deep, why are you or did you start this business? If it was just to make money – you could be a life model and pose for sculpting students at the local art college. If it was just to be your own boss – I need to ask you why, when you were a kid, would you yell “You are not the boss of me!” but not as an adult? Are you not the boss of you already?

Jonathan Fields once said:

Take the time to reflect, come alive and take a moment to determine your true purpose. Why did you decide that the business you are going to start is a coaching business? To find your answer, look to your core values.

What are core values, exactly? They are best explained as the guiding principles that dictate behaviour and action. Essentially, core values are the fundamental beliefs of you and your business. No business is too small to have a strong set of values. What are yours? Honesty, discovery, investment, kindness, leadership?

Here at the virtual studio, they are Integrity, Connection, Commitment, Empowerment, and Creativity.

Once you have your purpose and your core values it is time to summarize them with your goals and objectives and create your mission and vision statements. With all of the hard work you have put into your business plan already, this will be a piece of cake! Each of these serves a different purpose but is often confused with each other.

A mission statement describes what your company wants to do now. What is wrong with the world and how you intend to fix it.  (What is the problem you are going to solve and how you are going to solve it?)

While a vision statement defines the business’ vision for the future. (What the world will look like AFTER you have finished fixing it.)

My mission statement for Joelene Mills Co. is:

To connect with women and empower them to build the confidence and creativity they have within to start, succeed, and grow with their dream coaching business.

My vision statement is:

To continually provide the tools and confidence to thousands of female coaches. Coaches who can, and will, achieve business success, make an impact on the lives they touch and accomplish the incredible.

Now, keep in mind, your mission and vision statements are not set in stone. It may take some time to nail down exactly what you want them to say. These statements are short representations of your business and they should be revisited at least once a year but for now, take a moment to reflect on it all.

Now, let’s talk about your product or services. It should be very clear on what you are going to provide and how you are going to provide it, especially now that you have a vision and mission statement. When filling out this portion of the workbook, think about your customers. Selling your product or services is not about what you need, like, or want. It is about your client’s likes, wants, and needs and how are you going to fulfill these for them.

Remember the first portion of your business plan, what problem are you going to solve and how are you going to solve it with these products or services?

What is truly important is what product or services you offer and how you will deliver.

When you are pushing your business, people can tell. It just does not work. Gone are the days of just shameless promotion, because it is transparent and people tend to feel they are being conned. So, today you really have to love your work and what you offer. Being 100% authentic when sharing your message will allow your purpose to shine through and be able to sell a product or service without being sales-y. (Is that even a word?)

When I first started in the photography business, I was working with my mentor and was able to sell him like he was going out of style. I believed in him, his work, and his values. I knew his clients were getting the best of the best in both product and service.  When it came time for me to leave the nest and go out on my own – the struggle was real. I didn’t believe in my capabilities as much as I did his. My lack of confidence shone through, my inexperience was obvious and my sales were horrible!

It wasn’t until I really started to love my own work, have confidence in my own strengths, and start to build my weaknesses into assets that my business started to skyrocket. My point is, the more you love and know what you are offering is going to help your clients, and the more real and honest you are, with yourself and your customers, the more people will trust you and want to work with you.

So, complete your business model and your marketing message with confidence, authenticity, and honesty because that is exactly what your customers are looking for.

This may sound like the fun part, but really it is the part everyone doesn’t like because it starts with budgeting. This section should contain any and all financial information that is relevant to your business.

You will be using your business plan as a written description of your business’s future, so we need to look at how you will be investing in your business, expenses as well as profits.

You should track any ongoing business expenses you anticipate such as supplies, professional fees, marketing, insurance, and any others that may be required. What is the budget for this item and, of course, how much did you actually spend? This will help determine if you are under-budgeting certain aspects of your business, as well as help you see if there is any critical overspending.

Your budget should detail the money that’s going out, but you also cannot neglect to keep on top of money coming in. How much and where is it coming from? Are you able to diversify your products or services? What are your sales goals for each month?

Finally, I suggest you outline your plans for investing back into your business. Will you be looking at more advertising, taking courses, hiring a Virtual Assistant? What are the future goals going to cost and is there a budget for it?

I do not doubt, this section will involve some frustrating number crunching. But, whip out that calculator and tackle it head-on!