Three Critical Questions to Ask Before Launching Your Business

If you have decided to launch a business, you have made a very courageous choice. There are many things you need to know before launching a new business. There is inventory to take into consideration, initial start-up cost and upkeep, hiring employees, sales, marketing…the list goes on extensively.

But first-things-first; answer these three critical questions before jumping in.

Are you doing this for the right reasons?

Sometimes an individual or a group of individuals will launch a business because they think it is expected of them or because it is a family tradition to do so. Other reasons are merely for the monetary benefits. With high hopes and goals of only making tons of money, sometimes a new entrepreneur may lose sight of his or her customer.

Once you examine your motives behind starting up, go on to the next important question. Once you know what type of business you want to begin, ask yourself who your target audience is. Knowing that you want to create a business and knowing what that business is will simply not be enough. You need to know who your target audience is and who your ideal customer is.

Honing in on a target audience is something that you can delve into even deeper by creating a specific niche and then going on to create a sub-niche. In this manner, you will be certain that you have focused on a specific need for an even more specific customer.

Have you thoroughly researched your action plan?

Setting goals and measuring them is essential when launching a new business. Put a plan into motion, but allow yourself the flexibility to expand on that original plan. Ask yourself if your business plan is too narrow-minded or if it will achieve the desired outcome you seek and go beyond even that.

Make sure you research if there is enough demand for the product or service you are offering or if you will be just another company offering the same old thing. Ask yourself if you can put a new innovative twist onto something tried and true.

Do you have the time? If not, will you make time?

Ask yourself how much time you are willing to dedicate to this business. What if this business is something that you will find success with right away? Are you willing and able to put the time and trouble in if it does become successful right away?

Also, think about whether or not this is a part-time business or a full-time endeavour. Do you have enough funds to last for six months to a year until your business becomes steady enough to stand on its own two feet?

Once you can answer these critical questions, you can be well on your way to having a successful business endeavour.


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