If I were to ask you, what is your business message? Do you have a great answer? Or will you over think and blubber out both your purpose and mission statement? Me, I was a blubberer for years.
My husband always tells me that I over communicate. How is that even possible? I don’t know but apparently, I have managed to master it. He is constantly reminding me to use as few words as possible to get my message across. (Still trying to figure out if he is right or just wants me to be quiet…)
That being said; I had to really work on how to simplify my message. My clients are busy, too busy to read through the nose, so the goal is to try and simplify.
Here are three keys to simplifying your message:
Remember what’s important
Break down your business message to what is most important. Can you make it a second or less slogan? Look at Dove’s business message: You are more beautiful than you think. What is the most important message they are getting across to their audience? It is simple, basic and provides women with the confidence that Dove wants to provide through their products.
Don’t get overly complicated with what you are trying to get across. Be clear, direct and to the point. “You are more beautiful than you think.” With 7 simple words the message here is that you are beautiful, don’t judge yourself, be confident, realize your beauty potential, feel your best, accept you for who you are. SO much put into a simple and clear message.
Leave out the tech talk
Speak the language that people understand, there is no better way to muddle up your message than using words that only those in the industry will understand. When you start using industry jargon, your audience will lose interest. Fast.
Remember, you want to kill complexity. Both your clients and your sanity will thank you.