To some who have a small business, social media is the next big thing, a powerful fad that must be taken advantage of while it is still in the spotlight, and relatively cheap! To others, it is a time suck with no practical advantages and a complicated learning curve.
According to Hubspot, 92% of marketers claimed that social media marketing was important for their business, with 80% of them indicating their efforts increased traffic to their websites. According to Social Media Examiner, 97% of marketers are currently participating in social media; however, 85% of them do not know what social media tools are the best to use. This shows that there is a huge potential for social media marketing to increase your business, but a lack of knowledge on how to accomplish this increase. When used properly Social Media can boost brand recognition, improve brand loyalty and provide more opportunities to engage with your customers. Take a peek at these 5 reasons why it is important to use social media for your small business:
1. Exposure.
You can get more exposure through social media. As a small business owner, you want to become as visible as possible to your target audience. The world of social media has made this easier and has made your audience more accessible.
2. Social listening.
Aside from simply knowing what people think about your brand you are able to actively listen. Their thoughts and concerns will be given through mentions, reviews, and conversation. This gives you an opportunity to actively listen, respond, and address to grow your business in the direction you want. 
3. Relationship building.
Now you are actively listening to your target audience you have the opportunity to build relationships. Trust is one of the most important parts of a successful business – Social media will give you the opportunity to build it with your audience.
4. Personal touch.
Social media will allow you to ensure that you are being seen by those who want to see you. Targeting who will see your business is a great way to ensure your marketing dollars are being put to good use.
5. Minimal cost.
Spending a lot of money to promote your brand is not necessary with social media. You can promote your brand yourself while in the comfort of your own office. Every chance you have to make your brand visible is a chance to find another customer. Social media accounts make your company accessible for new customers, familiar and recognizable for existing customers and will help in creating a loyal client base.
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