Create Your Social Strategy

The power of social media is that it is easy communication, a collaborative community builder and it has a high entertainment factor. In short, it’s simple, relatively easy, and fun. Because of this people gravitate towards it. When in business, whether large or small, social networking is your online connection to your customers and potential customers. Plan to have a social media presence, make it an enjoyable experience for you and your audience.

“If you chase two rabbits, you will not catch either one.”
Russian proverb

With all the social media options out there, it is very important you chose the right path, or paths, in order to be successful with your business. Is Facebook, Twitter, Pinterest, Snapchat, Instagram, or YouTube the best place to invest your time and money? All of these are amazing platforms to promote your business but are they the right platform? In order to determine the best path; you are going to have to take a hard look at your business.

Social Stragegy

I am an advocate of knowing who your ideal customer is for everything business related. With choosing your social media platform I am going to reiterate the importance of this. If you do not have a complete profile of who you want to work with for potential clients and customers, create one. This will help you locate them. If you know where they are, then you will know where your business needs to be. You don’t need to be where the world is, only where your clients and customers are.

I am an advocate of knowing who your ideal customer is for everything business related. With choosing your social media platform I am going to reiterate the importance of this. If you do not have a complete profile of who you want to work with for potential clients and customers, create one. This will help you locate them. If you know where they are, then you will know where your business needs to be. You don’t need to be where the world is, only where your clients and customers are.

You want to ensure your social media efforts have a big impact on your business. To do this; your social media goals need to be aligned with your business goals. Your mission is clear, it needs to be apparent when you are engaging with others online. When you are setting your social media goals, keep in mind to look at the big picture. What are the top goals for your business and how will social media help you accomplish them?

There is a lot of value in social media so it is worth the time and effort into setting them up properly. Or, if you already have accounts set up, go and optimize them.

  • Ensure your bio or description is up to date with and has your contact information and website clearly stated.
  • When you are filling out your bio or business description be sure to use keywords that relate to your business and industry. Using words or phrases that your potential clients and customers may use in a search to find your type of business.
  • Strive to have images that fall in line with your brand and represent your business accordingly. Also, with any platform, be sure that photos are sized to the correct dimensions for that social network.

Having an amazing content plan and an editorial calendar is essential to succeeding at social media.Your content plan should have what type of content you intend to post on what platform, how often you will post, who will create the content and how you will promote the content. While your editorial calendar lists the dates, topics, and platforms you intend to publish the content.

Having this all planned out ahead of time, instead of updating constantly, will give you the opportunity to work hard on other aspects of your business.

An engaged audience is an audience who know, like and trust you and your business. When it comes down to it, you are going to need to be social with your audience. Being engaged will help you build a community of people who know and love your business and what you have to offer.

Social media an opportunity to turn your fans, followers, readers, and subscribers into voices for your brand and ultimately, your sales force. Be sure to use it with purpose. Align your social strategy with your business goals and branding, be prepared and be engaged!

It is time to go out and get visible! Decide which social media network is right for your business and create or optimize your profiles.

Join us on our Facebook Network and tell us what social platforms you will be using for your business! Don’t forget to drop a link, we are going to want to follow you!

And don’t forget to download the 2018 Editorial Calendar provided below, and create a plan! It is in Excel, so you can edit it until your heart is content!

2018 Editorial Calendar

 

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