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Blogging For Business


How to Craft Great Blog Titles

I’ll let you in on a little secret. The most important part of your blog post is your title. Here’s how to craft great blog titles.

How well you write, how well-researched your content is, or how pretty your images are means nothing if you can’t get readers to click through and start reading your post. And the single most important thing when it comes to getting readers’ attention is having a great blog post title.

It’s also the most important on-page factor when it comes to SEO. So, if you’re hoping for lots of free traffic from Google and all your favourite social media sites, you need to be good at crafting great blog post titles.

30 blogging for business masterclass, woman working on her laptop with a cup of coffee wearing a pink skirt and high heels, how to craft great blog titles

Start With Your Keyword

The key with great blog post titles is to strive for a balance between a title the search engines will like and one that your readers will find interesting and engaging enough to make them want to click on it. To get that balance just right, I like to start with a keyword or key phrase that I want to rank for in the search engines.

Open up your favourite keyword research tool – like the Google Keywords for example – and play around with it until you come up with the keywords or key phrases you want to rank for.

For the sake of illustration let’s say our keyword example is “best blog hosts” and the post will be a review of five of the best hosting companies for WordPress blogs. “best blog hosts” is the keyword we want to rank for in this example.

[insert page=’business-blogging’ display=’content’]

Make It Interesting

Now that we have the keyword, it’s time to make it interesting for our readers. There are plenty of different ways to turn our example keyword into an interesting blog post title. Here are a few ideas:

·         The Three Best Blog Hosts Reviewed – Read This Before You Sign Up
·         Looking For a New Home for Your Blog? The Best Blog Hosts Reviewed
·         My Top 5 Best Blog Hosts Revealed – Here’s Who I Recommend
·         Wondering Who The Best Blog Hosts Are?

·         Is Your Host One The Best of The Best Blog Hosts List?

Do you see how this works? Start with the keyword and then try to think about why your readers would be looking for this information. Focus on what’s in it for them by sharing content that will help them out.

Stay Authentic and Stick With Your Style

Last but not least, stay authentic and stick with your own style. This is particularly important if you’re an established blogger. Don’t just copy and paste the blog post titles above. They may not reflect the style and tone of voice of your blog posts. In other words, they may not be you. Balance the need of the search engines to easily find what you’re content is about, the need to keep things interesting for your readers, by using your own voice.

You may find it helpful to write a few different blog post titles down and then chose the one that resonates most with you (and hopefully with your readers).

Download the FREE Blogging Bundle

Also, if you haven’t already, be sure to read 52 Blog Ideas for your business, who couldn’t use 52 blog ideas?

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4 Easy Tips for Brainstorming Blog Post Ideas

Have you actually spent the time to sit down and start brainstorming blog post ideas? There is nothing worse than sitting in front of your laptop, attempting to write a new blog post with nothing but a blank screen staring at you. We all have those days where inspiration just doesn’t strike and we can’t come up with a single workable post idea.

Or maybe you’re in a rush and you need something quick you can write and publish to stick to your blogging schedule and keep your readers happy. You don’t want to spend a bunch of time trying to come up with something to write about.

In either scenario, it’s nice to have a list of blog post ideas ready to use. And that’s what we’ll work on today. I’ll walk you through a simple little brainstorming exercise that will result in dozens of blog posts ideas you can use over the coming weeks and months, or whenever you need a little extra inspiration.

Grab a notebook and pen, and let’s start brainstorming a whole list of future blog posts. I prefer to do this exercise with pen and paper, but if that’s not your thing, by all means, use a word document, spreadsheet or whatever program you prefer for brainstorming topic ideas.
30 blogging for business masterclass, woman working on her laptop with a cup of coffee wearing a pink skirt and high heels, brainstorming blog post ideas

Step 1 – Log Into Your Blog and Make a List of Your Categories 

Start by making a list of all the categories on your blog. You may have a pretty good idea of the main ones or the ones you use the most, but there may be some you are forgetting.

Log into your blogging interface and look up the categories you have set up. Copy them down in your notebook, leaving at least 10 lines of space below each category.

Step 2 – Come Up With At Least 10 Blog Post Ideas Per Category 

Now that you have your list of categories, come up with 10 blog post ideas for each category. Don’t censor yourself, just jot down the first things that come to mind. Remember this is a brainstorm. The idea is to generate ideas. You’re free to tweak, edit, and reject them later. For now, get them on paper and come up with a long list of potential post ideas.

Step 3 – Rinse and Repeat As Needed

One of the best things about this technique is that you can repeat it whenever you need a new batch of blog post ideas. By the time you get back to this brainstorming technique (which means you’ve used up all the previous ideas), it will be easy to come up with fresh blog post topics for each category. And since you’re focusing on coming up with ideas for each category, no area of your blog will be neglected over the coming weeks.

So grab your notebook or download the worksheet for today, whichever is best for you and give it a try! See if this simple idea doesn’t help you generate a long list of future blog post topics.
Brainstorming Blog Post Ideas

Download this FREE Excercise Worksheet

Also, if you haven’t already, be sure to read 52 Blog Ideas for your business, who couldn’t use 52 blog ideas?

Now, hop into the Workshop and tell us the categories that you have on your blog! Then go through and make suggestions to others, who have posted theirs, and let them know what you would like to see!


 

P.S. Do you know someone that would benefit from this 30 Day Blogging Masterclass? Send them over to the sign-up page to join us.

 

[Tweet “”Never put off writing until you are better at it.” – Gary Henderson”]

Brainstorming Blog Post Ideas

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30-Day Blogging Masterclass

The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady flow of potential customers who are looking for what you have to offer.  You just need to be very clear on what you offer, in order to be able to provide that value.

What you need to know:

Your Ideal Reader

Who is your ideal reader? What does she want? What are her questions? What does she find entertaining? What could help her right now?

Your Position

Your blog should position you as an expert and industry leader. Are you using your voice and personality to establish yourself as an expert?

30 blogging for business masterclass, woman working on her laptop with a cup of coffee wearing a pink skirt and high heelsDefine your goals

What will separate your blog from the rest will be your ability to visualize a direct and coherent vision, with long term aims and strategies. So, be sure to establish your goals and have them tie into your blog’s brand and values.

Download the FREE Excercise Worksheet

Remember: Blogging is not a fast business-growth strategy but it is excellent for long-term sustainability. Those posts you write this month will continue to work for you many years from now, bringing in more and more traffic and potential clients.

Also, if you haven’t already, be sure to read 52 Blog Ideas for your business, who couldn’t use 52 blog ideas?

[Tweet “Quick Tip: Listen before you blog. It’s not about how smart you are, it’s about how well you serve.”]


Women working together with their business coach, Blogging Masterclass

P.S. Do you know someone that would benefit from this 30 Day Blogging Masterclass? Send them over to the TVS Classroom to sign up.

Blogging Masterclasslogging Challenge

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30 Day Blogging Bootcamp – Now Available!

Blogging is a great way to grow your reach and engagement with your target audience. It’s also fun and easy to do and frankly, it can be quite profitable if you do it right. I invite you to join me for 30 days, inside the TVS Workshop for my Blogging Bootcamp. I’ll have a fresh new post for you each day that will help you accomplish two things:

1. Give You Plenty of Ideas for New Content to Help You Become a More Consistent Blogger

My first goal with this challenge is to give you plenty of ideas for things to blog about. Sometimes it is hard to come up with something fresh and unique to write about. So, when you’re stuck with writer’s block or just feeling a little uninspired, look no further than these quick and easy content posts.

Use them right away, or file them away for those days when you’re struggling to post consistently.

2. Tips, Strategies, and How-To Info to Help You Become a Better Blogger

My second goal is to help you and challenge you to become a better blogger. We all have things we can improve and strive to do better. Every other day I’ll have a new tip, idea, or strategy for you. Try them as we work through the Bootcamp and start incorporating as many of them as possible in your blogging.

The reward will be more engagement, more traffic, and more subscribers and hopefully, at the end of the day, more cash in your pocket – results will vary of course, but I promise to share my best stuff with you.

Sign up for the 30 Day Blogging Bootcamp ($27)

Start building your blog and your confidence online. 30 Days. 30 Tasks. One epic month of learning how to blog for your business.30 Day Blogging Bootcamp

How This Will Work

Once you sign up, each day for the next 30 days I will send you an email and share either a content or strategy tip with you.  If you haven’t already, become a member of New Entrepreneurs Workshop in to find inspiration and discuss each day’s content with others that have signed up.

So don’t wait and start building your blog and your confidence online. Learn how to provide consistency, easily keep your commitment and find clarity.

I think you’ll love getting into the habit of blogging consistently and you’ll be amazed at how much your audience and your traffic will grow in those 30 days.

As an added bonus – be sure to bookmark 52 Blog Ideas for your business, to help you with some great content ideas for your blog!

Blog consistently with confidence by signing up for the bootcamp.

Sign up for the 30 Day Blogging Bootcamp ($27)
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Are You Using Blog Drafts To Get Ahead?

Are You Using Blog Drafts To Get Ahead?
I have a quick tip for you today that will come in handy as you’re working on getting ahead on your blogging. It’s using the draft feature. Yes, it’s handy that WordPress and most other blogging platforms have a way to save your posts as drafts so you can continue to work on it over the course of a few days. It’s even better that they usually auto-save for you – at least it is in my case. But there’s another great way to use the draft feature.

You can use drafts to get ahead of the blogging game in several different ways.

Let’s start with the most obvious one.

woman working at her laptop starting a business, Using blog Drafts

Use Drafts to Work on Your Next Blog Post (or Two)

The most obvious way to use drafts is, of course, to work on your current blog post until it is ready to publish. But don’t just stop there. If you know you have a busy day tomorrow or later on in the week, go ahead and give yourself a head start by creating a draft and working on it here and there as you can fit it in your busy day. You’ll be glad you did when it comes time to wrap up that particular post.

Use Drafts to Plan Out Your Week

You can also use drafts to plan out your blogging for the week. Let’s say you want to post 5 times per week. Come up with 5 topics and create a draft for each. Then start working on them, making sure you wrap up and publish at least one of the posts on each of your publishing days.

Not only will this keep you on track and show you at a glance what you’ll be blogging about this week, but it also allows you to work on multiple posts throughout the week, giving you options when you get stuck on writing one post.

Use Drafts as A Way of Storing Blog Post Ideas

Let’s wrap this up with my favourite way to use the draft feature. And that’s to use it as a storage container for ideas for future blog posts. Here’s how to do it. When you get an idea for a blog post, go ahead and create a draft. Come up with a working title and make a quick note of what your blog post will be about. If you’re feeling ambitious, go ahead and write a quick outline for the post. Then save it as a draft.

To be honest, I have over 75 drafts sitting in my post calendar! Some are just titles, some are full blow written blogs that just need to be formatted. This makes it super easy when I am “not in the mood” to write, I can choose one, format, and publish.

Do this anytime you come up with an idea and save them for later. Then whenever you need something to blog about, browse through your drafts and pick one of these.
The idea is there and you may even have done some of the writing already. These drafts make for fast blog posts and are just the thing when you’re suffering from writer’s block.

Also, if you haven’t already, be sure to read 52 Blog Ideas for your business, who couldn’t use 52 blog ideas? Or just head straight to the Classroom to download the PDF!

Now, hop into the Studio Workshop and let us know, have you always been a drafter?

Women working together on a red couch with their business coach inside the studio workshop


30 Day Blogging Bootcamp
Are You Using Blog Drafts To Get Ahead?

P.S. Did you know I offer a 30 Day Blogging Bootcamp? The Bootcamp provides you with 30 Days of tips, tricks and tools to keep your blog working.  In it, you learn how to provide consistency, easily keep your commitment and find clarity.
So, why not sign up and start building your blog and your confidence online.

30 Day Blogging Bootcamp ($27)

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