Content Repurpose Masterclass FREE for Insiders!

Have you ever taken an inventory of all your blog posts, videos, and other content you’ve created over the years? How many pieces do you think you’ve created, across all formats? If content creation is a part of your marketing plan, then I’m guessing you have numerous pieces taking up space on your hard drive. FREE content repurpose masterclass

Take a quick look in your hard drive, your blog dashboard, all your social media platforms, your YouTube channel, and any other private storage places you have, such as Vimeo, Amazon S3, or Dropbox. If you’re surprised at the number of content pieces, then you’ll want to take part in the Content Repurposing Masterclass”. I am hosting the masterclass Tuesday, for free, to all followers of the TVS Facebook Page!

In this masterclass, I will walk you step by step how to take all this original content and repurpose it into something brand new that your audience will love. You’ve already done the hard work by creating the content, now we’re going to tweak it and find a new use for it.

Because this is going to be hosted on the Facebook Page, this is the one and only time to access this masterclass for free.

So, join me Tuesday, September 29, 2020, at noon MDT! A room will be set up inside the group and we will start promptly at 12 pm! I’m willing to bet you’ll be surprised at how much content you can repurpose and work back into your marketing and sales plans.

Here’s to your success, I hope to see you there!

Follow the FB Page for Free Training!

ontent Repurpose Masterclass FREE for TVS Insiders!

How to Craft Great Blog Titles

I’ll let you in on a little secret. The most important part of your blog post is your title. Here’s how to craft great blog titles.

How well you write, how well-researched your content is, or how pretty your images are means nothing if you can’t get readers to click through and start reading your post. And the single most important thing when it comes to getting readers’ attention is having a great blog post title.

It’s also the most important on-page factor when it comes to SEO. So, if you’re hoping for lots of free traffic from Google and all your favourite social media sites, you need to be good at crafting great blog post titles.

Start With Your Keyword

The key with great blog post titles is to strive for a balance between a title the search engines will like and one that your readers will find interesting and engaging enough to make them want to click on it. To get that balance just right, I like to start with a keyword or key phrase that I want to rank for in the search engines.

Open up your favourite keyword research tool – like the Google Keywords for example – and play around with it until you come up with the keywords or key phrases you want to rank for.

For the sake of illustration let’s say our keyword example is “best blog hosts” and the post will be a review of five of the best hosting companies for WordPress blogs. “best blog hosts” is the keyword we want to rank for in this example.

[insert page=’business-blogging’ display=’content’]

Make It Interesting

Now that we have the keyword, it’s time to make it interesting for our readers. There are plenty of different ways to turn our example keyword into an interesting blog post title. Here are a few ideas:

· The Three Best Blog Hosts Reviewed – Read This Before You Sign Up

· Looking For a New Home for Your Blog? The Best Blog Hosts Reviewed

· My Top 5 Best Blog Hosts Revealed – Here’s Who I Recommend

· Wondering Who The Best Blog Hosts Are?

· Is Your Host One The Best of The Best Blog Hosts List?

Do you see how this works? Start with the keyword and then try to think about why your readers would be looking for this information. Focus on what’s in it for them by sharing content that will help them out.

Stay Authentic and Stick With Your Style

Last but not least, stay authentic and stick with your own style. This is particularly important if you’re an established blogger. Don’t just copy and paste the blog post titles above. They may not reflect the style and tone of voice of your blog posts. In other words, they may not be you. Balance the need of the search engines to easily find what you’re content is about, the need to keep things interesting for your readers, by using your own voice.

You may find it helpful to write a few different blog post titles down and then chose the one that resonates most with you (and hopefully with your readers).

Download the FREE Blogging Bundle

Also, if you haven’t already, be sure to read 52 Blog Ideas for your business, who couldn’t use 52 blog ideas?

5 Ways to Raise Your Rates

Raising your rates is never just about asking for more money or hiking a fee. It’s all about moving to the next level of your business at the right time, with both you and your clients feeling good about it.

In the Business Session, Raise Your Rates – 7 Ways to Plan Your Rate Hikes, included is a list of 21 Ways to take action. Here are the first five!

1. Know Your True Worth

Before you raise your rates, create a specific goal for the new annual figure you arrive at. That means knowing your “why”, doing research on your competitors and reaffirming your ideal client. Know both your actual value in terms of what you do and your past experience and accreditations and your perceived value to your ideal client. The more specific you are and the more carefully you analyze every facet, the more you will actually realize your own worth and appreciate yourself, your journey and where you are today.

2. Ask with Confidence

You do not owe anyone an explanation for your rates; nor do you have to apologize. In fact, if you feel like you want to apologize, you haven’t done all the homework in tip number one. Confidence comes from a place of knowledge.

3. Always Add Value When You Raise Your Rates

If you want clients and new prospects to accept your rates without quibbling, show them the increased value, and focus on how this will move them closer to their big results.
Again, do the research to find out exactly what would be the most value-enhancing addition in your ideal client’s eyes.

4. What to Say When Clients Return to Higher Prices after an Absence

If a client comes back to you after being away for a while, don’t lead off with the rate hike that happened in the interim. First, reaffirm that you would love to work with them again; then announce your rate hike as a matter of course. (“By the way, my rates have gone up since we last worked together, to $XXX an hour.”)

Don’t start explaining why. Treat it as a casual fact, because it is. Stop speaking and wait for your client’s reaction. If they protest, let them know you understand if they need time to think about it. Put the ball in their court.

5. Count Your Successes

If you’re having trouble justifying a price hike to yourself, first think of your successes. Write down who you’ve worked with, how you helped them and what you helped them do. Then write down their ‘Before’ and ‘After’ results. When you’ve done that, raise your rates to reflect the value you now realize you habitually provide.

I know that raising your fees and prices is a topic that many entrepreneurs find stressful to think about.

Even if you are totally ready to go ahead and raise your rates, it’s a big step. Lurking at the back of your mind are thoughts like, “What if my clients say ‘no’?” or, “What if no one signs up for my mastermind group?” “What if I lose customers?”

Let me help you eliminate groundless fears by showing you how to plan your rate hikes based on solid criteria that your market can happily afford.

Business Training $55

This session has been created to help you to build a successful business. I recommend you follow the 4-week calendar and incorporate the session’s training into your day to day business. Then they become a part of your everyday tasks. Now, dive in and grow your business!

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5 Ways to Raise Your Rates

Showcase Your Expertise

Your Credibility and Experience is the Key to a Growing Business

Think about the last time you hired a contractor, either for your business or to do something around your home. Did you look for the lowest price, or did you look for someone with experience? Did you check the contractor’s references, or just take his word at face value?

You likely have heard the old adage, “you get what you pay for,” and usually, when you hire someone simply based on the lowest price, you’ll get someone who’s not as experienced as the higher-priced contractor. Lack of experience can lead to mistakes, and sometimes they are costly. And let’s face it, not everybody is as honest as you are, so if you’re not checking references, you might get scammed.

What’s the lesson here? Successful businesses stay afloat when they gain years of experience and build their credibility with their audience.

No matter what stage of business you’re in today, whether you just opened your doors or have had a string of clients for years, today is the day to concentrate on building your credibility and sharing your expertise with the world.

Download Step one of the Showcase Your Expertise Bootcamp and start building your credibility today.

Be proud of your success and start sharing it with your audience.

Step ONE: Identify Your Zone of Genius.

Looking for more? Check out the entire course inside the Virtual Studio Classroom below!

Showcase Your Expertise

P.S. Why not stop over in The Leave the 9-5 Facebook Group/Workshop and share with us your Zone of Genius!

Showcase Your Expertise

Do You Have a Business or a Hobby?

Do You Have a Business or a Hobby
I see it all the time, someone has made the decision to start their own business, so they build a website, start selling their product, and jump right in! It is excellent, it is brave, it isn’t always the right thing. Online business owners can easily “open their doors for business” without a firm business plan in place. Some may test the waters to see if they attract any clients and some start out doing this online work as a side gig while working their full-time job.

If this is how you opened your business and now you are in elbows deep, are you able to tell if you have a business or if it is still just a hobby?

My first business started as a hobby, I loved taking photos of my kids. A hobby traditionally is an activity that pleases you and you do in your spare time. A business, on the other hand, provides a service or products to clients, has business hours, and strives to make a profit.

Do You Have a Business or a Hobby A woman's suitcase packed with a camera and a laptop ready to blog about her travels, and the quote " Every creative person's dream is a hobby they're lucky enough to get paid for." Do You Have a Business or a Hobby

Here are some questions to ask yourself to determine if you are working a business or a hobby:

Do you have firm business hours or are you working sporadic hours as your family or full-time job allows?
Do you make the most of your business hours or work time, working as efficiently as possible, or do you get distracted by social media or other behind-the-scenes tasks?
Do you have a business plan, even for one year, which includes expected profits?
Do you make opportunities happen or do you wait for them to come to you?
Do you withdraw every penny from your account after clients pay or do you give yourself a pay structure and reinvest some of your profits into software, training, or other business expenses?

If you were unsure before, you should have an idea now about if your business is indeed a business.

Hire a Business Coach to Guide You

You don’t need a business degree to start a business; sometimes a unique product idea or a strong desire to offer services is enough to get started. Hiring a business coach or mentor will be helpful. They will assist you in setting up your company to grow and generate profits. You don’t know what you don’t know. Without a business coach, you will make a lot of trial and error mistakes, some of which could cost you substantial amounts of money. I know this from experience. Instead of closing your eyes and hoping for the best, work with a coach to create a business plan. They will help guide you through the next steps. A good coach will be able to help you and provide tried and true business advice and strategies.

Also, your business coach will also serve as your accountability partner. Someone who wants to hear from you about your progress and who will call you out when you don’t do as you promised. Often knowing someone is expecting results is enough to spur people into action because they don’t want to let down the coach.

If you’re ready to work with a business coach and ready to turn that hobby into a business, I’ve got some openings in my calendar for new clients so reach out to me to book your discovery call.

Do You Have a Business or a Hobby