Showcase Your Expertise

Your Credibility and Experience is the Key to a Growing Business

Think about the last time you hired a contractor, either for your business or to do something around your home. Did you look for the lowest price, or did you look for someone with experience? Did you check the contractor’s references, or just take his word at face value?

You likely have heard the old adage, “you get what you pay for,” and usually, when you hire someone simply based on the lowest price, you’ll get someone who’s not as experienced as the higher-priced contractor. Lack of experience can lead to mistakes, and sometimes they are costly. And let’s face it, not everybody is as honest as you are, so if you’re not checking references, you might get scammed.

What’s the lesson here? Successful businesses stay afloat when they gain years of experience and build their credibility with their audience.

No matter what stage of business you’re in today, whether you just opened your doors or have had a string of clients for years, today is the day to concentrate on building your credibility and sharing your expertise with the world.

Download Step one of the Showcase Your Expertise Bootcamp and start building your credibility today.

Be proud of your success and start sharing it with your audience.

Step ONE: Identify Your Zone of Genius.

Looking for more? Check out the entire course inside the Virtual Studio Classroom below!

Showcase Your Expertise

P.S. Why not stop over in The Leave the 9-5 Facebook Group/Workshop and share with us your Zone of Genius!

Showcase Your Expertise

7 Ways to Plan Your Rate Hikes – A TVS Business Program

7 Ways to Plan Your Rate Hikes
Raising your fees and prices is a topic that many entrepreneurs find stressful to think about. So, what do we do? We put it off.

Even if you are totally ready to go ahead and raise your rates, it’s a big step. Lurking at the back of your mind are thoughts like, “What if my clients say ‘no’?” or, “What if no one signs up for my mastermind group?”

This business course will help you eliminate groundless fears by showing you how to plan your rate hikes based on solid criteria that your market can happily afford. I am so excited about this program that I am going to share step one of seven here on the blog!

Step One: Reconnaissance

The first step is to know where your services and products fit in your market. This requires not only knowing your ideal client or customer but also your competition. While you are not going to base your rates on competition alone, it’s important to know where you fit in in your market – and especially where your current pricing sits in the marketplace.

Let’s take a look at some common scenarios:

You’re starving for clients. You check your competition and discover you’re asking almost double their rates.
You’re starving for clients. You check your competition and discover you are asking well below your competitors’ rates.
You’re swamped with clients, burned out, and stressed: They’re just too demanding. You check your competition and discover you are asking well below your competitors’ rates.
You’re charging a fair market rate compared to your competitors, but you just can’t make ends meet and you can’t possibly fit in another client.

Notice that in all these scenarios, a necessary step in identifying the problem is to check out your competitors’ rates and prices – as well as what they are offering.

There’s nothing wrong with doing reconnaissance to find out where you stand in relation to your competitors. Don’t do anything questionable, like asking your assistant to book discovery calls with them, don’t be shady. That will get you nowhere fast… But DO spend some time properly researching what they charge and identifying why.

First, let’s look at why the previous four common scenarios leave you cash-starved.
If you are:

Starving for clients and charging double your competitors’ rates…

You may not be providing double the value
You may not be presenting yourself as worth the extra dollars
You don’t have a strong-enough unique benefit or difference to offer

Starving for clients and charging well below your competitors’ rates…

You’re telling your competitors’ clients (and everyone else) you’re not worth much
You may not be visible enough
You may have mindset problems

Swamped with demanding clients who never seem to progress, and you’re asking well below your competitors’ rates…

You’re attracting the wrong clientele completely
You’re not respecting your own time, expertise and expenses
You may have mindset problems

Can’t make ends meet, even though you discover you’re charging a fair market rate and can’t fit in another client…

You’re investing too many resources into your service
You aren’t paying attention to your expenses
You’re doing too much one-on-one and not enough passive income

The last scenario is really the ideal one to be in! If you’ve actually got a waitlist and you’re swamped, but you’re having trouble making ends meet, you can pretty much write your own ticket and raise your rates straight away – but first, provide passive-income versions of your services, to train and prepare the clients on your waiting list how to be your ideal client, while helping them get there!

Ditto if your programs are the best they can be and you’re providing all the value you can provide, but you’re still turning people away. Raise your rates and skip ahead to Step Five.

But don’t worry if that’s not you:
Raise Your Rates – 7 Ways to Plan Your Rate Hikes deals with other scenarios too. In fact, by the end of the session, you’ll have a good idea of exactly what is stopping you from raising your prices, and how to correct that.

So, take action, head over to the studio and get started on the program, and the remaining 6 steps, tonight!

Don’t forget to join us in the Studio Workshop and brainstorm with other entrepreneurs on hiking your rates!

7 Ways to Plan Your Rate Hikes

5 Hostess Tips for your next party. | Direct Sales

If you have a direct sales or network marketing business, chances are parties are the lifeblood of your business. One of the most important aspects of to having a successful party is to successfully work with your Hostess.

It all starts with a plan, who knew “party planner’ was part of the job description of Entrepreneur Goddess?

Basically, when it comes to having a successful party, it will come down to a strong strategic plan, communication and truly partnering with your host or Hostess. You will be able to increase your party sales, and bookings, by working with them on several different levels. Here are a few things to remember when working with your host or Hostess.

Remember, if they have a successful party – you will have a successful party!

1. Appreciate your Hostess!

Send your Hostess a handwritten thank you and let her know she’s appreciated. Build a solid foundation of trust and confidence by sharing that you’ll be there to guide her along the way. Include a “save the date” graphic ( easy to create in Canva) that she can easily send to her guests.

Mail a Hostess packet with a cover letter, catalogue and order forms. Be sure to place post-it tabs in the catalogue on the Hostess program page and special products. Also, put a few extra post-it tabs in the package, so the Hostess can tab her favourite pages and products.

2. Be A Good Listener:

Call your Hostess and set up a “Wish List, time it so you call soon after her packet arrives. Write down everything on her list and create an action plan to help her get it all. The plan should include pre-party orders and a pre-arranged booking.

Discuss any concerns that your Hostess might have. Brainstorm ideas on how to get outside orders, create e-vite reminders for friends and family, not on Facebook, and possibly teaming up with a friend to

3. Set High Expectations:

We’ve all heard, “Aim for the moon and you’ll fall among the stars.” So, aim high. Add a Hostess tip and tricks checklist in your hostess packet.

Don’t settle. Challenge your Hostess to beat your highest or last party. Be sure to recognize her efforts on the event page, using fun graphics, emojis and stickers to build her confidence.

4. Create a strategy:

Advise your Hostess to only invite FB friends that she knows well enough that she’d invite them to a home party. That will help keep both you and her in a spam-free zone. Encourage rules of engagement: Personal phone calls or send hand-written invitations to the party. Encourage social media engagement by having your Hostess comment on all posts on the event page put up by you and to post some herself. She could tag friends who shop and share her own pics of her fave products.

Encourage rules of engagement: Personal phone calls or send hand-written invitations to the party. Encourage social media engagement by having your Hostess comment on all posts on the event page put up by you and to post some herself. She could tag friends who shop and share her own pics of her fave products.

Make sure your Hostess builds excitement for her own party: review your “day of party” game plan prior to the event, which should include personal reminders to everyone who is attending, a “party crashers welcome” post on her personal page and an “I’m so excited” post on the event page a few hours before party time.

5. Risk Taking:

Remember that your phone was created to be used as a… phone. Personal phone calls with your Hostess could be the most innovative risk you take and encourage her to do the same with her guests.