3 Proven Ways to Market Your New Business

The world is filled with great ideas and broke business owners with fabulous products but no sales. Trust me. So here are 3 Ways to Market Your New Business.

The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 3 ideas to get your creative juices flowing.

Free Webinars

For information product sellers, coaches, and service providers, one of the best sources of new clients is in free training webinars. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you’ll be able to market to later) and an hour of their time.

Not only that, but webinars are a fantastic way for those potential customers to get to know you better. And the better they know you, the more likely they are to buy.

Content Marketing

Not comfortable hosting a webinar? Hit the keyboard and start sharing your thoughts and ideas via your blog, ebooks, guest articles and other written content. For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products, it provides the perfect opportunity to share useful tips and other important information with your buyers.

Of course, there’s another important benefit to content marketing, too: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results and to bring more potential buyers to your website.

Paid Advertising

Facebook, YouTube, Twitter, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it’s easy to create ads and drive traffic inexpensively. Consider starting with Facebook, since the cost is low and it’s easy to target your ads to your ideal client. Once you’ve perfected your funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords or another ad network.

Don’t limit yourself to these three marketing methods though. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, direct mail campaigns, and even television advertising. The key is to keep testing and tweaking to make the most of every marketing effort so that your business continues to grow.

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3 Ways to Market Your New Business

5 Hostess Tips for your next party. | Direct Sales

It all starts with a plan, who knew “party planner’ was part of the job description of Entrepreneur Goddess?

Basically, when it comes to having a successful party, it will come down to a strong strategic plan, communication and truly partnering with your host or Hostess. You will be able to increase your party sales, and bookings, by working with them on several different levels. Here are a few things to remember when working with your host or Hostess.

Remember, if they have a successful party – you will have a successful party!

1. Appreciate your Hostess!

Send your Hostess a handwritten thank you and let her know she’s appreciated. Build a solid foundation of trust and confidence by sharing that you’ll be there to guide her along the way. Include a “save the date” graphic ( easy to create in Canva) that she can easily send to her guests.

Mail a Hostess packet with a cover letter, catalogue and order forms. Be sure to place post-it tabs in the catalogue on the Hostess program page and special products. Also, put a few extra post-it tabs in the package, so the Hostess can tab her favourite pages and products.

2. Be A Good Listener:

Call your Hostess and set up a “Wish List, time it so you call soon after her packet arrives. Write down everything on her list and create an action plan to help her get it all. The plan should include pre-party orders and a pre-arranged booking.

Discuss any concerns that your Hostess might have. Brainstorm ideas on how to get outside orders, create e-vite reminders for friends and family, not on Facebook, and possibly teaming up with a friend to

3. Set High Expectations:

We’ve all heard, “Aim for the moon and you’ll fall among the stars.” So, aim high. Add a Hostess tip and tricks checklist in your hostess packet.

Don’t settle. Challenge your Hostess to beat your highest or last party. Be sure to recognize her efforts on the event page, using fun graphics, emojis and stickers to build her confidence.

4. Create a strategy:

Advise your Hostess to only invite FB friends that she knows well enough that she’d invite them to a home party. That will help keep both you and her in a spam-free zone. Encourage rules of engagement: Personal phone calls or send hand-written invitations to the party. Encourage social media engagement by having your Hostess comment on all posts on the event page put up by you and to post some herself. She could tag friends who shop and share her own pics of her fave products.

Encourage rules of engagement: Personal phone calls or send hand-written invitations to the party. Encourage social media engagement by having your Hostess comment on all posts on the event page put up by you and to post some herself. She could tag friends who shop and share her own pics of her fave products.

Make sure your Hostess builds excitement for her own party: review your “day of party” game plan prior to the event, which should include personal reminders to everyone who is attending, a “party crashers welcome” post on her personal page and an “I’m so excited” post on the event page a few hours before party time.

5. Risk Taking:

Remember that your phone was created to be used as a… phone. Personal phone calls with your Hostess could be the most innovative risk you take and encourage her to do the same with her guests.

Hostess Coaching Tips For A Successful Direct Sales Party!

If you have a direct sales or network marketing business, chances are parties are the lifeblood of your business. One of the most important aspects of to having a successful party is to work with your Hostess. Setting your Hostess up for success is just as important to your business as your sales. Effective hostess coaching is how you are able to do this.

It all starts with a plan, who knew “party planner’ was part of the job description of Entrepreneur Goddess?

Remember, if they have a successful party – you will have a successful party!

1. Appreciate your Hostess!

• Send your Hostess a handwritten thank you and let her know she’s appreciated. Build a solid foundation of trust and confidence by sharing that you’ll be there to guide her along the way. Include a link or email her a “save the date” graphic (easy to create in Canva) that she can easily send to her guests.

• Mail a Hostess packet with a cover letter, catalogue and order forms. Be sure to place post-it tabs in the catalogue on the Hostess program page and special products. Also, put a few extra post-it tabs in the package, so the Hostess can tab her favourite pages and products.

2. Be A Good Listener:

• Call your Hostess and set up a “Wish List, time it so you call soon after her packet arrives. Write down everything on her list and create an action plan to help her get it all. The plan should include pre-party orders and a pre-arranged booking.

• Discuss any concerns that your Hostess might have. Brainstorm ideas on how to get outside orders, create e-vite reminders for friends and family, not on Facebook, and possibly teaming up with a friend to double-host.

3. Set High Expectations:

• We’ve all heard, “Aim for the moon and you’ll fall among the stars.” So, aim high. Add a Hostess tip and tricks checklist in your hostess packet.

• Don’t settle. Challenge your Hostess to beat your highest or last party. Be sure to recognize her efforts on the event page, using fun graphics, emojis and stickers to build her confidence.

4. Create a strategy:

• If it is an online Facebook event, advise your Hostess to only invite FB friends that she knows well enough that she’d invite them to a home party. That will help keep both you and her in a spam-free zone.

• Encourage rules of engagement: Personal phone calls or send hand-written invitations to the party. Encourage social media engagement by having your Hostess comment on all posts on the event page put up by you and to post some herself. She could tag friends who shop and share her own pics of her fave products.

• Make sure your Hostess builds excitement for her own party: review your “day of party” game plan prior to the event, which should include personal reminders to everyone who is attending, a “party crashers welcome” post on her personal page and an “I’m so excited” post on the event page a few hours before party time.

5. Use your phone:

• Remember that your phone was created to be used as a… phone. Personal phone calls with your Hostess could be the most innovative risk you take and encourage her to do the same with her guests.

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