November is the last month of autumn, but the beginning of a new adventure; time to take risks and do the unexpected!
Become a Studio Insider and…
Go from “Wannabe” Entrepreneur to
Rock Star Business Babe…
August has arrived! Summer is nearing its end, so let’s take advantage of the month.
For new entrepreneurs, in nearly any field, product creation is the best way to:
• Reach a wider audience
• Grow your brand
• Earn more profits
So why aren’t more adopting the product creation strategy? Like I was, they’re most likely stuck in the process, unsure of the steps to take to create a great product.
Step 1: Identify a Need
As a business owner, you already have great insight into the wants and needs of your ideal client. You chat with her on Facebook, answer her email questions, respond to the comments she leaves on your blog, you may even work with her one-on-one.
What is it she needs the most help with right now? This is the product you should be creating because you already know you have a built-in audience and there is a good chance she is not the only one out there that needs it.
Step 2: Gather Your Documentation
If you’ve been in business for more than a few weeks, chances are you already have all of the answers required—all you have to do it organize them. Some places to look for content you can re-purpose include:
- Your blog
- Emails, even your auto-responder
- Previous client calls and experiences
- Your social media accounts
- YouTube channel
- Your checklists and worksheets
All of these things (and many more) can be edited and organized into a comprehensive product that solves a serious issue and you can do it in less time than you might think. After all, you already have the bulk of the work done!
Step 3: Create the Solution
Now that you have your content, it’s time to put it together in a way that will make sense to your audience.
- Write a Kindle book? This is an excellent option for solving a very focused, single problem. Even better, Kindle books offer a fabulous opportunity to reach a wider audience.
- Create a membership site? For a comprehensive, step-by-step course, you can’t beat the flexibility of a membership site.
- Offer a group programs? Add personal time with you to your membership site and you’ve got an instant group program. Not only that but you’ve dramatically upped the value (and cost) as well.
[Tweet “”Nike doesn’t want to make products for everyone – they want to make products for champions.” Simon Sinek”]
Your choice will depend largely on the scope of the solution. Is it a simple answer that can be explained in a few pages or is it a complex issue that requires several weeks of work?
Remember, creating a product doesn’t have to be complicated or time-consuming. Sure, you can design a massive, all-inclusive course if you like, but when you’re just getting started, that’s a daunting prospect. Instead, work with what you already have and you’ll have your first product up and selling in no time.
Are you able to define your own success? For the longest time, I wasn’t. I am talking years, of feeling that I was not successful. Even though my business was booking 50+ weddings a year, family portraits, commercial work, corporate events… the list goes on and on. I was shooting as often as I wanted, editing and providing product and value to my clients. Every. Single. Day.
Yet, in my head, I was not successful. I could not put my finger on why I felt that way, I was doing what I loved and loved doing it! It wasn’t until I burned out that I realized what it was. I didn’t have anything to measure my success with. I had goals, yes but they were broad, vague and seemed to always be in the distant future.
At my wit’s end, I sat down and decided it was time to define what success meant to me, not to everyone else. I mean, specific goals aside, what EXACTLY did it mean?
So, I did what any reasonable person looking for answers did. I googled it.
What did I find? I learned the definition of success is:
‘the accomplishment of an aim or purpose’
That sure hit me like a hammer! I looked at my monitor and said, out loud, “So setting a goal and accomplishing it is the meaning of success? No, too easy!” I had to dig deep to define my version of success. Getting it in my head that it is not what my family and friends think or even my industry collogues or leaders think, but MY definition of success. It was vital that I stopped comparing myself to others in the industry and realize their success has no bearing on my own.
I took a few days to reflect and truly work out precisely what it is I needed to feel fulfilled and know what success meant to me. I realized I wanted to spend as much time with my family as possible. As well as continue to build my businesses and inspiring other women, like me, to follow their path. I needed to know that I was making a positive impact on the business world and genuinely making a difference. Finally, I wanted to be able to go to Starbucks or out for dinner whenever I felt like it without needing to see if I could afford it and have a Broadway Across Canada subscription. Very clear, very specific and very attainable.
So now, I work from home running two businesses, I help hundreds of women run their businesses and have the freedom to enjoy that latte whenever I want AND I have my subscription! Les Misérables in July! BAM!
For me, that’s success. For others, maybe not.
I guess what I am trying to say is, I changed my perspective on success and you can too. By no longer viewing what was perceived as success through the “glazed over” look of thinking I needed more, I was able to dig deep within myself and figure out what success meant for me. Which made it that much easier to achieve.
To help you out, if you haven’t already, download the free 2018 goal setting workbook, define your success, set and accomplish your goals!
Now I’d love to hear from you. How will you define success for yourself? Let me know below in the comments or visit V-Net and share with a community of women in business, like you.
Affirmations For Business Success
I am a huge fan of affirmations and use them as part of my daily morning routine – not only do they help make major shifts in your mindset they also serve as prompts and daily reminders on what you are truly capable of.
They help ensure you have an amazing and successful day, every day. Personally, every morning before I get out of bed, I read 3 affirmations. Each affirmation is said 5 times then followed by:
“This or something better now manifests for me in perfect timing!”
Ideally, your affirmations should be the first thing you think of when you wake up and the last before you go to sleep. Here are a few of my favourites!
Affirmations For Business Success
Affirmations For Business Success
Be sure to follow the Studio’s Facebook Page, leave a comment and let us know your favourite! I’d love to hear from you. The page is a free space where you will find business-focused training and support for female entrepreneurs, as well as inspiration and Studio updates!