Creating a website for a new business? If so, you may be wondering which is the best choice – website or blog. The answer isn’t as complicated as you may think. Here are a few things to consider when choosing for you and your business goals.
Business model and purpose
Both websites and blogs, particularly a WordPress blog, can support just about any type of business model. WordPress developers have created plug-ins that can turn any WordPress blog into an e-commerce site, a membership site and more.
However, these plug-ins and add-ons can be more of a hassle than it’s worth. And finding the right plug-in may be a trial and error process. Believe me – I have gone through a lot of trials and made a lot of errors!
If your business model relies on the publishing of timely information, then a blog is likely better. However, if your business is meant to sell a product or service, then a website may be a better choice.
Maintenance and time
How much time do you have to devote to the upkeep and maintenance of your business? A blog still relies on consistently publishing content. Despite contrary “rules” about blogging, you don’t have to blog every day or several times a day.
Just keep in mind, people who subscribe to blogs do expect regular installments of new content. You can schedule your posts. However, it does require a bit more maintenance on your end. Whereas, a website can be left alone for a month or two without any issues.
Personality and ease of use
Some of your decision will be based on your personality. What format do you prefer to use? A blog is straightforward and easy to update and utilize. You may need help to find, install and set up the right plug-ins. You may also need help customizing a theme or adding a custom header. By and large, blogs are very easy to use.
Websites can be trickier for some. That being said, many website developers and design software make the user interface quite simple. You can modify pages and add content without needing to learn or understand a design language.
Quite often a blog and a website work well together. A website sells. A blog drives traffic and brands the business. A blog can speak to a niche within your niche.
For example, General Motors has a central website. They also have a blog that is car talk. It’s for car enthusiasts and its run by a head honcho at GM. He loves cars. The blog helps brand General Motors and it connects prospects and customers to the business, it also builds a community.
Before you decide whether a blog or a website is right for you, consider the above. What’s the purpose of your site? What will offer the best customer experience? What will be most comfortable for you to use and maintain? Finally, what will best help you achieve your goals?
If you decide that blogging is in your future, check out these 52 Blog Ideas for your business to help get you started!
To your success!