Passive Income Challenge Day 8.
Your list is a great source.
Hopefully, as your business has grown, so has your email list. Today, building an email list is an essential part of owning a business, no matter what industry you are in. Everyone is always claiming that the next new thing will replace email marketing, but it never does. No social platform has ever been able to provide the type of return on investment that an email list can if you plan it right. Which is what you are about to learn how to do.
Tell Your List What to Expect
When people sign up for your email list, you need to tell them what to expect. Set up an autoresponder series that welcomes them to the list, teaches them about your business, gives them an overview of what to expect from being on your list, and invites them to your social media platforms. You want to build a relationship with them, let them know that.
Make it Easy
Whenever you create a new product or want to promote a new product, create an email series for your autoresponder and schedule it right away. You can create schedules as short as 7 days, and as long as an entire year’s worth of emails. Don’t wait to do it, just do it.
Create Calls to Action
Every email should have a CTA. Your email messages should lead to something your audience can purchase, download that encourages them to purchase, or moves them to a new segment that also encourages them to purchase. Each and every time.
Build Your List
Always keep building your list. You can build your list by adding content upgrades to your content on your blog. For example, if you have a blog post about 3 Ways to Make Extra Money, you can link to a content upgrade about 101 Ways to Make Extra Money. This will move them to your list about making money which you can promote to them paid ways to make money.
Use Evergreen Content
One way to give your list members information that can also translate to added income is to put a lot of evergreen content into your schedule. The reason is that keeping your audience informed will train them to open emails from you, as well as trust your calls to action. Evergreen content is content that stays fresh for a long time, and in some niches that can be almost forever.
Add content to your autoresponder for every blog post you publish, every product you sell, every event you want to attend, and more. The more you add content into your autoresponder that is useful to your audience and promotes what you want to tell them about, the better. You will train them to get used to getting quality content from you, and that you only promote quality, useful products and services.
When you have enough content scheduled into your autoresponder, you can then fill it in with last-minute trending items, specials that your affiliate partners are promoting, and other content. But, if you choose to leave it for a few weeks, it’ll still be productive and producing passive income for you – even when you’re not actively working on it.
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